Following the route of the 17th Century coffee merchants
It is natural that the coffee brand Jacques Vabre, since 1968 experts on the origins of coffee, created the Transat Jacques Vabre. Since it was established in 1993 the race has become mythical, retracing – as it does – the routes of the 17th century merchant ships which went to the coffee producers and returned to Le Havre, the coffee port of France.
And so Jacques Vabre have set up a race which has become mythical, following this trade route with an event which matches the sporting challenge to human adventures, connecting France with the coffee lands of Columbia, Costa Rica and Brasil.
And a commitment to Eco Responsibility and Sustainability.
Progressively Jacques Vabre have moved beyond the sporting challenge to give the race a whole new dimension by implementing a sustainable development model.
The ‘take to the sea, act for the earth’ message has been supported since 2007 by ADEME and France’s Ministry of Ecology (MEDDE). The Transat Jacques Vabre has become the first Eco Responsible race of its type. At the very heart of the initiatives are Transport, Energy and Water consumption as well as detailed environmental impact reporting.
The Transat Jacques Vabre and the Key Dates.
1968: Birth of the Jacques Vabre brand, the first vacuum packed ground coffee brand on the market
1993: Creation of the first Coffee Route, solo race from Le Havre to Cartagena, Colombia
1995 The Transat Jacques Vabre becomes a double handed race
1995: Launch of "Origin 100%", highlighting the diversity and value of the countries
2001: New destination coffee. Course goes to Brazil, Salvador de Bahia
2007: Transat Jacques Vabre sets sail with Sustainable Development programme
2009: The race course routes to Costa Rica to Puerto Limon
2013: Returns to Brazil, with a new finish: Itajaí
Coffee Made Happy, a support program for small coffee producers
Alongside its commitment to the Transat Jacques Vabre, there are also economic issues which sit with the environmental and social impact of its activities. Jacques Vabre are committed to responsibly changing lifestyles and to meet new consumption needs. Because every land gives the coffee a unique taste, it is important to protect small producers and their authenticity and quality of soils so as to help preserve the diversity of coffee flavours.
By participating in the Coffee Made Happy program Jacques Vabre helps preserve the diversity richness of the world of coffee.
Coffee is made happy 200 million dollars invested since 2012 to reach a goal: By 2020 support 1 MILLION coffee farmers through training and education of responsible agricultural practices and ecosystem conservation to become entrepreneurs.
Coffee Made Happy is the initiative to develop coffee production which is:
PROFITABLE so that coffee farmers can earn a decent living from coffee production on their land;
SUSTAINABLE so that the environmental quality is preserved on farms over the long term;
RESPECTED so that coffee production represents an attractive profession for the next generation of farmers.
For more information, please visit www.coffeemadehappy.com/